Hey lovelies my name is Simone and I am the owner of
Sims Sweets. In 2019 I was in need of a last minute cake, I couldn’t find one in time so I bravely decided to make one myself. I took it to the party and it was a huge hit!

Friends and family began asking me for cakes and I began to love making them. My hobby soon turned into a profitable business and I was able to quit my job and start to focus on my cake business full time. I now have a growing social media following of over 67k, reels reaching over 3 million views, I  teach cake decorating classes, have an online Cake Academy with students worldwide, an online shop and have made cakes for celebrities & influencers. I absolutely love what I do and love sharing all I have learnt over the years with new aspiring bakers.